D8pXfYyWsAA2dK0

NPS, UMUX-lite, SUS, CSat, CES…

These are just tools for producing a number that will send your team off optimizing the wrong things.

Best thing you can do is just ignore them.

(If there’s a follow-on ‘verbatim’ question, spend your time there. That could be useful.)

UX strategy is different from UX tactics.

UX strategy is how we improve the design of all the products and services.

It’s about systemic change across the organization. https://medium.com/@jmspool/ux-strategy-is-a-long-game-but-worth-every-moment-1597979e4a2e

Even ventileren Pt.2

When a stakeholder insists on a #design change that you think is a bad idea. #UX #UI