Maarten van HeiningenFollow
Senior UX Designer / UX Lead at @wcc_group #UX #UXR #UXResearch #UXDesign #servicedesign
Running some serious global #uxresearch work on new products lately… Growing the #ux maturity in the company
I’ve never felt comfortable with the “Five Whys” approach to identifying problem root causes.
Let me tell you why.
The approach is that you ask why 5 times.
The first why gets you a immediate cause of the problem.
The 2nd tells you what causes that immediate cause.
In this article, @amy_everett_ uses a case study to show the importance of spending time with users and never making assumptions while conducting contextual research.
Teams is Microsoft’s way of reminding us how important it is to invest in UX .